Energizer Ultimate Lithium brand awareness

The brief
As batteries become increasingly essential for the rapidly growing number of high tech devices permeating everyday life, new brands and types are flooding the market. Energizer want to encourage discerning consumer behaviour in order to profit from significant category growth.

The solution
Quantum has created a range of impactful POS materials and in store displays to educate consumers about quality differences in the category. By focussing on the uniqueness and key benefits of the products along with strong and consistent brand graphics, the aim is for the Ultimate Lithium brand to be permanently established in the mindset of consumers as the super premium product for their all-important high tech devices.

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