The brief
Drive sales and awareness through a calendar of promotional activity, which brings life to the brand and communicated with the 16-24 year old target market.
The solution
What better way to promote Xtreme 3 razors than by linking them to Extreme Sports? Quantum’s incisive campaign partnered the brand in a year-long campaign with the Extreme Sports Channel. The partnership kicked off in October 2005 with winter sports activity and continues through summer 2006 with a surf based campaign.
Through-the-line activity includes sponsored break bumpers, on air competition spots, banner ads, online competitions, email campaign, sampling in EX stores and throughout Extremepie.com, live sampling at events such as Xscape Snowdomes and the Ripcurl Boardmasters. To view The Big Chill video clip click here
Quantum Marketing: A creative marketing agency specialising in brand strategy, sales promotions, trade and consumer marketing and loyalty programmes.
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